Yana now blends lifestyle content with professional storytelling, while staying true to her styling expertise. Her message is clear and consistent, helping followers understand who she is and what she offers. The shift in tone and visuals sparked positive feedback and led to new collaboration opportunities — her profile now builds trust and reinforces her authority.

We defined the core messaging and archetypes Yana wanted to express, then built a visual strategy to ensure consistency in style and communication. Fashion trends were adapted to her aesthetic, and the project culminated in a brand shoot with Swiss label Mollerus — with styling and location reflecting her identity.

The Challenge

Yana is a talented fashion stylist working on editorial shoots for Swiss magazines, but her Instagram looked more like a lifestyle blog — unclear about her profession or services. She came to us to reposition her profile, highlight her expertise, attract new clients, and build a cohesive, high-end visual identity that matched her level.