The reel was featured on ELLE Bulgaria’s Instagram, engaging their audience and building excitement around the editorial. The BTS content is now actively used by the creative team online, showcasing the energy and teamwork behind the scenes.

We provided full mobile photo and video coverage of the shoot, documenting key moments from styling to final shots. This included a dedicated behind-the-scenes video and an Instagram reel tailored for ELLE Bulgaria’s official page, keeping the content dynamic and social media–ready.

Results

What we did

The Challenge

ELLE Bulgaria was shooting an exclusive editorial in Zurich and needed authentic behind-the-scenes mobile content for social media. The goal was to capture the creative process and atmosphere on set in real time, without disrupting the work.