The brand’s online presence grew through consistent, relevant content. Engagement increased across likes, shares, saves, and responses. The Hay Hay community became more connected and loyal, while the updated visuals now clearly reflect the brand’s tone and help it stand out in a saturated fashion market.

We analyzed fashion and digital trends relevant to online retail and Instagram culture, then developed a moodboard and shoot concept aligned with the brand’s visual identity and audience.
The content was mobile-first — tailored for Instagram Reels, Stories, and posts — capturing real moments with a fresh, aesthetic, and shareable feel.
We also covered brand events and behind-the-scenes moments to add authenticity and build a stronger sense of community.

The Challenge

The Hay Hay team didn’t have the time or resources to consistently produce trendy, engaging Instagram content — yet social presence is a key for brand visibility and community engagement.
They needed a fast, relevant content solution that would keep their feed alive and in tune with the fashion audience.