The Reels for Swatch became the brand’s most viewed and commented content. Stella also secured a long-term contract with a Swiss online retailer that provided the swimwear for the shoot. The visuals remain in active use across social media and were featured in an editorial on Nau.ch.

We began with an in-depth analysis of Swatch’s visual style, focusing on their use of color, movement, and storytelling. Based on this, we developed creative ideas and detailed storyboards for summer video content that aligned with both the brand’s aesthetics and Stella’s personal style. The shoot took place on the shores of Lake Zurich, creating a cinematic, carefree atmosphere that felt straight out of a commercial. Alongside Swatch, we also produced content for UKIYO Swim and Akkermann Versandhaus, ensuring all visuals shared the same cohesive summer vibe.

Results

What we did

The Challenge

Stella, an experienced influencer, wanted to create standout content for her new collaborations with Swiss brands. Her goal was to move beyond the usual influencer format, producing visuals that felt unique, memorable, and true to her style.